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Essential Haircare
Description
Essential Haircare is a range of products for daily haircare with antioxidant and protective properties. It consists of nine families with simple and descriptive names that come from the abbreviation of their function.
SUSTAINABLE FORMULAS
Essential Haircare is made with high percentages of natural ingredients that are easily biodegradable to minimise the environmental impact. All products are free from sulphates and parabens.
HIGH-PERFORMING AND SPECIFIC FORMULAS
Each range meets the specific needs of different hair types and offers an immediate cosmetic treatment.
PROTECTING BIODIVERSITY
The products in each family contain an active ingredient from the Slow Food Foundation centre for Biodiversity. Each family’s ingredient has its own story, face and name from those who cultivated them with personal care and dedication. The Centres are maintained by producers who work to preserve and maintain traditional products that are at risk of extinction, with the aim of protecting unique plant species, local traditions and craftsmanship.
ESSENTIAL DESIGN AND SUSTAINABLE PACKAGING
Essential Haircare products are held in sustainable packaging made with polyethylene from natural origins, which we invite you to reuse when empty. The carbon dioxide emissions deriving from their production are offset with reforestation and woodland protection projects.
Directions and Ingredients
DeDe
For daily use. With Orbassano Red Celery extract, Slow Food Presidium. Rich in mineral salts, it has a re-mineralising effect on the hair.
DeDe Shampoo
30
Delicate shampoo, ideal for frequent use.
How to Use
Apply to wet hair, massage gently, rinse and repeat. Follow with DEDE/conditioner or DEDE/hair mist.
Ingredients
Water, sodium c14-16 olefifn sulfonate, sodium lauroyl methylisethionate, cocamidopropyl betaine, sodium pca, decyl glucoside, sodium methyl2-sulfolaurate, lauramidopropylamine oxide, coco-glucoside, glyceryl oleate, disodium coco-glucoside sulfosuccinate, benzyl alcohol, polysorbate 20, pantehol, fragrance, sodium benzoate, citric acid
DeDe Conditioner
34
Delicate conditioner for soft and light hair.
How to Use
Apply to towel-dried hair after using DEDE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.
Love Curl Collection
For wavy or curly hair. With Noto Almond extract, Slow Food Presidium. Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.
Love Curl Shampoo
30
Elasticizing and controlling shampoo, it gives volume and keeps the hair soft and light.
How to Use
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.
Ingredients
Water, sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, sodium lauryl sulfoacetate, disodium cocoamphodiacetate, decyl glucoside, sodium cocoyl glycinate, sodium chloride, polysorbate 20, fragrance, benzyl alcohol, sodium methyl 2-sulfolaurate, polyquaternium-70, acrylates/c10-30 alkyl ac
Love Curl Conditioner
34
Elasticizing and controlling conditioner, it gives elasticity and volume to the hair.
Apply to towel-dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.
Ingredients
Water, cetearyl alcohol, glycerin, behentrimonium chloride, cetyl alcohol, cetrimonium chloride, dimethicone, oryza sativa (rice) bran wax, behentrimonium methosulfate, isopropyl alcohol, benzyl alcohol, dicaprylyl ether, panthenol, fragrance, lauryl alcohol, amodi
Love Curl Cream
25
Elasticising leave-in serum to define curls in an invisible way. It does not leave residue and keeps the hair soft and shiny.
Apply to towel-dried hair after using LOVE/conditioner. Style with a diffuser to enhance the benefits of the product.
Ingredients
Water, cetearyl alcohol, behentrimonium chloride, coco-betaine, glycerin, distearoylethyl dimonium chloride, hydroxypropyl starch phosphate, capryloyl/caproyl methyl glucamide, sodium chloride, cetrimonium chloride, isopropyl alcohol, lauroyl/myri
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